iPhone developer UK advertising campaign
These days companies are using all possible means of advertising to reach the potential customers attention and convince them that their product is the best. Thats why the iPhone developer UK has published on its internet website a new advertisement that presents new functions of the multimedia iPhone 3GS mobile phone. The commercial created by M&T advertising agency lasts 45 seconds. The copywriters decided to employ Mark Berry, the famous British sitcom actor. He presents travelling applications which are useful during journeys all over Europe. Apart from sat-nav, the programme allows users to check the hotel base or translate entire phrases and sentences. Although iPhone developer UK is known for its well-known, controversial advertisements, this time the company decided in favour of more conventional way of presenting its product. The manager of iPhone developer UK, Jim Bolton, explained that theyd decided to focus their advertising efforts on showing renowned people using their device in day-to-day situations. They hope to create the impression that the device is useful for ordinary people. Bolton also revealed that this is only the first commercial in the series prepared by the company and each employs different celebrity.

